Masters Dissertations

Permanent link for this collection

https://hdl.handle.net/10292/476
The Masters Dissertations collection contains digital copies of AUT University masters dissertations deposited with the Library since 2007 and made available open access. From 2007 onwards, all dissertations for masters degrees awarded are required to be deposited in Tuwhera Open Theses & Dissertations unless subject to an embargo.

Dissertations submitted prior to 2007 are usually recorded in the AUT Library catalogue where the full text, if available, may be accessed with an AUT password. Other people should request an Interlibrary Loan through their library.

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Browsing Masters Dissertations by Author "Ajiee, Richard"

Now showing 1 - 2 of 2
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    Decentralisation of Hotel and Tourism Industry: Effects of Blockchain Technology in Hotel Booking Systems
    (Auckland University of Technology, 2022) Tepe, Yanki; Ajiee, Richard
    Blockchain technology is a decentralised, distributed ledger that has become popular (Kwok & Koh, 2019). Various industries have accepted the popularity of blockchain technology (BCT) and initiated the search for alternative use cases such as digital payments, inventory management, capacity planning, and credential management (Kwok & Koh, 2019). The tourism sector is one of the sectors that is increasingly affected by the emergence of BCT and organizations are looking for ways to integrate BCT to improve the above-mentioned use cases (Thees et al., 2020). This study explored how the integration of BCT into hotel booking systems can impact customers, especially their economic benefits and satisfaction. The outcome of the study aims to trigger increased adaptation of BCT by helping the hotel and tourism industry to acknowledge the potential benefits of the technology. This study utilized a qualitative research approach underlined by social constructivism. It utilized netnography and document analysis to look at over 1600 user-generated content and 25 organizational documents. The results of the study showed that BCT will be viable to adapt in some use cases while increasing economic benefits and satisfaction. On the other hand, the execution of BCT is very limited due to a lack of adaptation in the industry. In conclusion, it was found that even though theoretically it is possible to increase guest satisfaction and economic benefits, there are lots of grey areas inside the hotel and tourism industry related to BCT.
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    Turning International Students into Active Sport Tourists
    (Auckland University of Technology, 2021) Zhu, Ying; Wright, Richard; Ajiee, Richard
    According to International Consultants for Education and Fairs (ICEF) (2018), education export has become the fourth largest export industry in New Zealand. According to statistics from the export education industry, of the 54,865 international paying students enrolled in New Zealand universities, polytechnics, or private training institutions in 2018, 30,230 studied in the Auckland region (Education Counts, 2019). Of these Auckland based international students, 20,820 were Chinese citizens (Education Counts, 2019). Although there are plenty of support services available for international students in New Zealand, little is currently known about how or where they like to spend their weekends. While tourism has become New Zealand’s largest foreign exchange earning industry and the largest export industry, a surprising lack of literature exists on the tourism experiences of international students. New Zealand's geographical conditions provide excellent natural conditions for a variety of active sport and leisure activities. Sports tourism is a kind of special interest tourism, which is a social phenomenon resulting from the integration of sports and tourism-related activities. It is now widely considered to be the fastest growing sector of the global travel industry. After New Zealand was first recognised as an "official approved destination" by China in 1999, Chinese tourists were as a research subject of interest to tourism industry and academia in New Zealand. Chinese students' attitude towards active sports tourism has, however, received no academic attention. This study seeks to fill some of this knowledge gap, focusing specifically on the niche and special interest field of active sports tourism. The aim of this research was to gather Auckland-based Chinese International Students' opinions and observations of New Zealand’s active sports tourism industry. Through interpretive phenomenological analysis of focus group interviews, this research found that the reason why active sports tourism is not attractive to Chinese students currently living in New Zealand is due to the lack of awareness and accessibility.
Dissertations are protected by the Copyright Act 1994 (New Zealand). The dissertation may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use:
  • Any use you make of these documents or images must be for research or private study purposes only, and you may not make them available to any other person.
  • Authors control the copyright of their dissertation. You will recognise the author’s right to be identified as the author of the dissertation, and due acknowledgement will be made to the author where appropriate.
  • You will obtain the author’s permission before publishing any material from the dissertation.