Understanding post-adoptive adaptation process in organisational CRM implementations

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dc.contributor.authorTechakriengkrai, Wallayapornen_NZ
dc.contributor.authorTechatassanasoontorn, Angsana Aen_NZ
dc.contributor.authorTan, Felix Ben_NZ
dc.date.accessioned2014-12-04T01:20:21Z
dc.date.available2014-12-04T01:20:21Z
dc.date.copyright2014en_NZ
dc.date.issued2014en_NZ
dc.description.abstractPast research on CRM largely focuses on organisational initial adoption decisions. However, there has been little research concerning the continued use of CRM and the associated change process in the post-adoption stage. This study attempts to fill this gap by examining post-adoptive adaptation process in organisational CRM implementations. The research questions are: (i) How do organisational changes unfold in the CRM implementation process? and (ii) How do individuals adapt to CRM applications at the post-adoptive stage? The study uses coping theory, institutional theory, and a socio-technical perspective as sensitising devices and the case study methodology to examine multi-level changes associated with CRM implementations in organisations. This research aims to develop a multi-level theory of post-adoptive adaptation process. The findings may assist organisations in providing appropriate resources and support successful post-adoption implementations of CRM.en_NZ
dc.identifier.citationProceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand
dc.identifier.isbn978-1-927184-26-4
dc.identifier.urihttps://hdl.handle.net/10292/8175
dc.publisherACIS
dc.rights.accessrightsOpenAccess
dc.titleUnderstanding post-adoptive adaptation process in organisational CRM implementationsen_NZ
dc.typeConference Contribution
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Proceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand