A Study of Bruneian Customers Use of Mobile services: Examining Theory of Consumption Value with Customer Loyalty & Behavior

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dc.contributor.authorSeyal, Afzaalen_NZ
dc.contributor.authorRahman, Noah Abden_NZ
dc.date.accessioned2014-12-04T01:20:13Z
dc.date.available2014-12-04T01:20:13Z
dc.date.copyright2014en_NZ
dc.date.issued2014en_NZ
dc.description.abstractThe study investigates the 220 mobile services users selected randomly among students and staff of a technical university in Brunei Darussalam in understanding as how the various factors of perceived value and loyalty factors are considered significant in predicting the users’ intention of using various mobile services in Brunei Darussalam. The data analyzed through SPSS regression analysis further indicates that user’ social values’ significantly contribute toward customers ‘loyalty for the service providers that in turn lead to the behavioral intentions in using the mobile services. All other attributes of perceived values remained insignificant.en_NZ
dc.identifier.citationProceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand
dc.identifier.isbn978-1-927184-26-4
dc.identifier.urihttps://hdl.handle.net/10292/8114
dc.publisherACIS
dc.rights.accessrightsOpenAccess
dc.titleA Study of Bruneian Customers Use of Mobile services: Examining Theory of Consumption Value with Customer Loyalty & Behavioren_NZ
dc.typeConference Contribution
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Proceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand