Reflecting on Moving Forward: Luxury Hospitality in New Zealand Post-COVID-19

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aut.relation.endpage9
aut.relation.issue1
aut.relation.journalResearch in Hospitality Management
aut.relation.startpage5
aut.relation.volume13
dc.contributor.authorHarkison, Tracy
dc.date.accessioned2023-11-08T23:06:06Z
dc.date.available2023-11-08T23:06:06Z
dc.date.issued2023-10-18
dc.description.abstractDue to border closures during the COVID-19 pandemic, the hospitality and tourism industry was given a chance to re-imagine and re-invent itself. New Zealand’s borders were shut to international tourists for 28 months, giving it a considerable amount of time to strategise about what the future of tourism would be. One of these strategies was to attract more desirable tourists. New Zealand was not alone in this pursuit: other countries wanted to move towards a more sustainable tourism model, attracting high-value tourists instead of the default of mass tourism that popular destinations had suffered from. This conceptual article discusses how Tourism New Zealand started to re-imagine luxury hospitality to encourage high-value tourists to come to New Zealand.
dc.identifier.citationResearch in Hospitality Management, ISSN: 2224-3534 (Print); 2415-5152 (Online), Informa UK Limited, 13(1), 5-9. doi: 10.1080/22243534.2023.2239572
dc.identifier.doi10.1080/22243534.2023.2239572
dc.identifier.issn2224-3534
dc.identifier.issn2415-5152
dc.identifier.urihttp://hdl.handle.net/10292/16882
dc.languageen
dc.publisherInforma UK Limited
dc.relation.urihttps://www.tandfonline.com/doi/abs/10.1080/22243534.2023.2239572
dc.rights© 2023 The Author(s). Co-published by NISC Pty (Ltd) and Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
dc.rights.accessrightsOpenAccess
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subject3508 Tourism
dc.subject35 Commerce, Management, Tourism and Services
dc.subject3504 Commercial Services
dc.subject3506 Marketing
dc.titleReflecting on Moving Forward: Luxury Hospitality in New Zealand Post-COVID-19
dc.typeJournal Article
pubs.elements-id527375
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