Solo Sojourns of Indian Women: Narratives from Travel Blogs

Date
2024
Authors
Hegde, Sushmitha Dattatreya
Supervisor
Schänzel, Heike
Item type
Dissertation
Degree name
Master of International Tourism Management
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Publisher
Auckland University of Technology
Abstract

This research study focuses on the experiences of female travellers, specifically Indian women. Asian female travellers account for a sizable portion of the Asian travel market. Globalisation and the experience economy have recently driven an increase in the number of single Asian women seeking meaningful travel experiences. However, prior studies have largely reflected Western attitudes or generic views of Asian women, thereby creating a gap in the discussion of Indian women's solo travel experiences. India's distinct cultural and religious milieu sets it apart from other Asian countries. Unlike regions with large numbers of customers or distinct cultural influences, India's travel business is built on rich and diversified traditions. Despite this uniqueness, research into Indian women's solo travel experiences is sparse. Understanding the experiences of solo Indian women travellers through an Indian lens is, therefore, crucial to highlight the specific challenges and opportunities faced by these travellers. This research study aims to address that vacuum by providing valuable insights into the motivations, challenges, and experiences of Indian solo female travellers in India. To address this gap, this research study conducted exploratory qualitative research to examine this specific group. The data gathering process comprised of an examination of the autonomous travel narratives supplied online by six Indian female bloggers, Thematic analysis was utilised to uncover the constraints and challenges they faced throughout their solo excursions, and the tactics they employed to overcome these obstacles. Furthermore, the research study investigated the significance of the travel experiences for these bloggers, specifically how they helped them to become more autonomous and empowered. The findings show that these solitary excursions are not merely leisure activities, but also significant personal growth opportunities. The bloggers claimed increased self-confidence, resilience, and a more expansive worldview as a result of their travels. The research study emphasises the possible impact of these travel experiences on the cultural perceptions of these Indian women who defy conventional wisdom, by offering encouragement for women to embark on solo excursions. These findings can be used to inform policy and support services that focus on the provision of safe and rewarding travel experiences for women.

This study helps to deepen our understanding of the interaction of gender, culture, and travel in India, providing a nuanced perspective on the changing dynamics of female solo travel within India.

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