The Role of Culture in Sports Sponsorship: An Update

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aut.relation.endpage81
aut.relation.issue1
aut.relation.journalAnnals of Applied Sport Science
aut.relation.startpage57
aut.relation.volume7
dc.contributor.authorKeshkar, S
dc.contributor.authorLawrence, I
dc.contributor.authorDodds, M
dc.contributor.authorMorris, E
dc.contributor.authorMahoney, T
dc.contributor.authorHeisey, K
dc.contributor.authorAddesa, F
dc.contributor.authorHedlund, DP
dc.contributor.authorDickson, G
dc.contributor.authorGhasemi, H
dc.contributor.authorFaruq, A
dc.contributor.authorNaylor, M
dc.contributor.authorSantomier, J
dc.date.accessioned2023-08-02T02:26:17Z
dc.date.available2023-08-02T02:26:17Z
dc.date.issued2019
dc.description.abstractNowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it's a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship marketing efforts can be influenced by culture. Especially when global sponsorship in sports which refers to sports events in different countries with different cultures, is under consideration. In such situations, sponsorship aspects can be affected by cultural obligations which are discussed in this article.
dc.identifier.citationAnnals of Applied Sport Science, ISSN: 2476-4981 (Print); 2322-4479 (Online), CMV Verlag, 7(1), 57-81. doi: 10.29252/aassjournal.7.1.57
dc.identifier.doi10.29252/aassjournal.7.1.57
dc.identifier.issn2476-4981
dc.identifier.issn2322-4479
dc.identifier.urihttp://hdl.handle.net/10292/16499
dc.languageen
dc.publisherCMV Verlag
dc.relation.urihttp://aassjournal.com/article-1-704-en.html
dc.rights.accessrightsOpenAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.titleThe Role of Culture in Sports Sponsorship: An Update
dc.typeJournal Article
pubs.elements-id358163
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