Internet strategies for established retailers: five case studies from New Zealand

dc.contributor.author	Doolin, B.
dc.contributor.author	McQueen, B.
dc.contributor.author	Watton, M.
dc.date.accessioned	2011-02-21T02:49:19Z
dc.date.available	2011-02-21T02:49:19Z
dc.date.copyright	2003
dc.date.created	2003
dc.date.issued	2003
dc.description.abstract	This paper reports the findings of research on the strategic responses of established retailers to the challenges and opportunities offered by the Internet and the development of electronic commerce. The paper identifies a range of factors that influence the adoption of Internet retailing and presents a simple framework for categorising Internet strategies based on five case studies of New Zealand retailing companies.
dc.identifier.other	Feb-03
dc.identifier.uri	https://hdl.handle.net/10292/1154
dc.publisher	AUT Faculty of Business
dc.relation.uri	http://www.aut.ac.nz/__data/assets/pdf_file/0003/48459/enterprise_and_innovation_02-2003.pdf
dc.rights	2003 © - Copyright of the Author(s)
dc.rights.accessrights	OpenAccess
dc.source	Enterprise and Innovation, 2003, 2
dc.title	Internet strategies for established retailers: five case studies from New Zealand
dc.type	Working Paper

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