Using a self-concept based approach we examine the literature for evidence of effects, induced by referent power, on the intrinsic motivation of employees. We propose that the subject of a referent power relationship will be intrinsically motivated to affirm, or enhance their self-concept, in relation to characteristics of a referent agent. Hypotheses were developed and tested using data from 311 employees of a large consulting firm. We found empirical support for the view that referent motivation leads to behaviour in individuals that is in accord with characteristics of a referent agent, with this behaviour resulting in affirmation or enhancement of their self-concept.