This article presents an analysis of the Covid-19 Income Relief Payment (CIRP) scheme that was instituted for a limited time in 2020 to support those who had lost their income as a result of the pandemic. More specifically, it analyses the ways in which CIRP recipients were discursively constructed as deserving of a higher level of support (albeit for a limited time) than that available for other unemployed people and other welfare recipients. To this end, this article conducts a critical discourse analysis (CDA) of relevant policy documents, parliamentary debates and media coverage to assess how key actors constructed the deservingness of CIRP recipients, as well as how these constructions were contested by other groups. While the CIRP was positioned as a short-lived response to an exceptional event, the design and the discourses of this scheme reveal how policymakers understand the deservingness of different groups of New Zealanders. It is important to understand these discourses of deservingness, especially as the architects of the CIRP scheme linked it to the development of a permanent scheme for supporting displaced workers.